ABOUT THE CARS:
The owner of OZRACE, Rob Madden has been drag racing for over
38 years. The cars pictured on the home page are some of the toys he
has had during that time. Among them there is a Nationals Winner, a
National Racord Holder, Australia's Fastest and Quickest registered
street car during the early to mid 1990's and one of his current toys.
It is through these vehicles that various products have been developed
and continually improved so that our customers can get the best results.
History of OZRACE PRODUCTS
This may seem a little self endulgent, but we thought it would
give you a better insight to our company and why we do things a little
different.
Our company was started in 1977 in the town of Wollongong N.S.W.
Australia as a speed shop - it is a family business owned by my wife
(Gayle Ann) and myself (Robert W. Madden). In 1979 we had a customer
request we import an I.C.E. Nitrous Kit. We were already selling another
brand which we bought from a local importer. Anyhow, we called I.C.E. in
Tucson Arizona and Bill Wheatley said buy 5 and I will do you a deal, so
we did, then 10 at a time, then 20 at a time, and so it went on. Well in
1983 I.C.E. was sold to Ram Automotive and they already had a distributor
for their clutches, so also offered them the Nitrous, we did not want a
price war so went to Magnum Plus Kits out of Houston. Early 1984 we closed
our Speed Shop and concentrated on importing as 75% of our overheads were
retail, and 75% of our sales was wholesale of imported products, and this
was reasonably successful until 1987.
In 1987 whilst at Magnum Plus one day I notice a package being
sent direct to a Speed Shop in Australia (we held an agreement of being
the sole W.D. in Australia), so I decide that we need to manufacture our
own kits. We ordered a twelve month supply of Solenoids and Braided Hose
out of the U.S. (using the previous years figures) and set up a display
at the Australian Street Machine SummerNats. At this time we also figured
that if we made them more affordable we could sell more kits. Previously
the retail price on an adjustable kit was $829, we put our kit on the
market at $529. Seven weeks later we had to re-order parts, and at the
eleventh week we are out of stock - so for the next eighteen months we
had to air freight all our parts to try and keep up, eventually we had
enough money to prepay for the parts three months before we need them -
so back to sea freight. One of the reasons it took so long was that we
work on a small profit margin and concentrate on volume of sales - our
way of thinking is that it is better to sell a product twice at $10
profit than once at $15, this way both the customer and us are $5 richer.
We figured that we were such a success because we had done the
full circle, we could appreciate the Speed Shops point of view as well
as the Distributor and now the Manufacturer. With this knowledge we can
be fair to all parties. And obviously our WRITTEN LIFETIME WARRANTY has
not hurt us, in fact our product failure rate is so low that we see no
reason to change our warranty time.
Next we manufactured the Line Locks, as a racer myself I could
not see the sense in having a non-repairable line lock, so we were the
first with a rebuildable line lock, and we did not know the Americans
were keeping an eye on us, because within twelve months they were
offering rebuildable line locks over there. By the way ours is still the
only one that comes complete with the fittings, tube nuts and all, see
our Line Lock page for more details.
Our next project was our Fuel Doctor, being a racer we see
problems first hand, this is a must for any nitrous equipped car (more
details contained in "FUEL DOCTOR CURES ILLS!" page).
In 1993 we set up manufacturing in the U.S. to offer our
services to the American people. A Nitrous company that also offers
other products. We now have over 23 years of sales and experience in
the Nitrous business.
Thank you for taking the time to read this page, now we are
ready to look after you with the integrity that will be a pleasure to
you all.
Yours Sincerely
Robert W. Madden
Frequently Asked Questions.
The more commonly asked questions about Nitrous Oxide have been
collected on the one page. To view the FAQ (Frequently Asked Questions)
please click on the link below.
Click here to view the OZRACE FAQ page.
Click here to return to the OZRACE page.